Weekly Business Recap: WC 24th March
Welcome back to the latest roundup at Smart Web Design Agency. This week, we have been busy launching high-performing websites and supporting inspiring community projects.
Farewell to Eliyas Kapasi
After five months with Smart Web Design Agency, Eliyas Kapasi has moved on to new opportunities. The team is grateful for his contributions, enthusiasm and unique perspective, which have made a significant impact.
His dedication and energy have been truly valued and the team wishes him all the best as he continues his professional journey. Smart Web Design Agency is confident that he has a bright future ahead and we look forward to staying in touch.
How to Stand Out in Marketing
Smart Web Design Agency understands what it takes to craft a unique brand and identity that sets businesses apart. Creating a memorable brand name is crucial, as first impressions matter. Understanding a Unique Selling Proposition (USP) helps define what makes a business different, while recognising the key differences between a USP and a value proposition ensures a clearer brand strategy.
Establishing a strong brand positioning strategy is essential for standing out in a competitive market and having a well-defined approach provides the winning formula for success.
What Makes Smart Web Design Agency Different?
Smart Web Design Agency operates with a clear and simple Unique Selling Proposition: transparency. The team offers honest and clear advice with no hidden fees or restrictive contracts, ensuring clients receive straightforward guidance. The agency is both customer and profit-focused, aiming to maximise client revenue while providing expert support. Clients benefit from direct communication with the team, avoiding unnecessary intermediaries.
We provide bespoke web solutions tailored to specific business needs, SEO strategies designed to improve visibility and drive success and social media packages ranging from LinkedIn training to full-scale content management.
The Effectiveness of High-Effort Content on Social Media
In the past, high-production content dominated social media, but the current landscape favours authentic, low-effort content. Audiences engage more with genuine, behind-the-scenes content rather than polished advertisements.
Social media platforms prioritise frequent and engaging content over high-budget productions, making speed and adaptability essential. Trends change quickly, so simple and relevant content often performs better than time-consuming, polished productions.
To create effective content in 2024, businesses should focus on keeping messages clear and concise. Short-form content such as quick videos and text posts capture attention effectively. Encouraging engagement through questions and discussions helps foster a sense of community, while continuously testing and optimising content ensures adaptability in a fast-changing digital landscape. While high-effort content still holds value, a strategic balance between high and low-effort content is key to consistent growth.
Luke’s Recent Industry Engagements
Luke has had an eventful start to the week, participating in two key events. On Monday, he attended his first marketing meetup, hosted by James Sandbrook and Joe Glover, which featured a talk by Emily Kinnersley. The discussion focused on using social media to build communities rather than solely driving sales.
On Tuesday, he returned to University College Birmingham as a guest speaker, sharing his journey from student to professional and highlighting the importance of networking in career development. This was a full-circle moment, as he addressed the same group led by Sonia Dosanjh before completing his studies. A special thanks goes to Rohim Mohammed for the invitation, despite his absence while travelling in Hong Kong. These experiences have been valuable and the team looks forward to more opportunities ahead.
That’s a Wrap
This week has been filled with exciting projects and meaningful collaborations. The team is continuously working on new strategies and innovations to help businesses grow online.
Stay tuned for more updates and insights. If you’re ready to take your business to the next level, now is the time to make it happen—2025 is your year.
Get in touch today and let’s build something great together.
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