Weekly Business Recap: WC 14 April
Welcome back to the latest roundup at Smart Web Design Agency. This week, we have been busy launching high-performing websites and supporting inspiring community projects.
Starting the Week Strong
Back at the office, the team welcomed a visit from Jonathan, which brought an extra boost of motivation and energy. It’s been a fantastic way to kick off a new week, with several exciting client projects already in motion.
Smart Web Design Agency continues to focus on developing high-performing websites and digital solutions that drive results for clients.
Out and About: Social Circle Networking Event
This week, Luke, attended another edition of Social Circle, a popular event dedicated to social media, hosted by Sally Hawkesford and Kirstie Smith.
The event featured a talk from Ollie McGrath, who shared insights on winning attention in a crowded digital space and how to use storytelling to make content more compelling.
The evening was filled with fresh faces, inspiring discussions and a clear sense of community. The Smart Web team is already looking forward to the next one.
LinkedIn in 2025: A Platform on the Rise
LinkedIn has shown impressive growth in 2025, with more professionals and businesses than ever embracing its potential:
Over 1.2 billion members globally
1.77 billion monthly visits recorded in February 2025
A 44% year-over-year increase in user engagement
Video content is currently leading the way, generating five times more interactions than other formats and being shared 20 times more often. This shift reflects the growing demand for authentic, engaging and visual content.
LinkedIn’s audience continues to diversify:
50.6% of users are aged 25–34
24.5% are from Gen Z, signalling a rise in younger professionals using the platform
The business impact is equally notable:
LinkedIn’s revenue reached $17.1 billion in 2024, up 8.6% year-over-year
84% of B2B marketers and 54% of B2C marketers now rely on the platform for brand growth
CEO posts are up 23%, with many using video content to build trust and lead with transparency
Whether it’s for personal branding, client acquisition or thought leadership, LinkedIn remains an essential tool for professionals in 2025.
Client Success: SEO Breakthrough for Elite Aluminium Fabrications Limited
Smart Web Design Agency has been collaborating with Elite Aluminium Fabrications Limited over the past six months on a tailored SEO strategy. The work has already led to a significant improvement in search rankings, an early but important milestone in a long-term plan to strengthen the client’s digital presence.
This achievement is a testament to both the team’s expertise and the client’s commitment to digital growth. More results are expected as the campaign progresses.
Looking Ahead
The team at Smart Web Design Agency remains focused on delivering innovative solutions, meaningful results and building strong relationships with clients and collaborators. With new projects on the horizon, the future looks promising.
For businesses ready to elevate their digital presence, now is the time to take action. Get in touch with the team today to discuss how Smart Web can help bring your vision to life.
Interested in discussing a project with us?
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