Weekly Business Recap: WC 19th May
Welcome back to the latest roundup at Smart Web Design Agency. This week, well this past 2 weeks, we have been busy launching high-performing websites and supporting inspiring community projects.
Why Should You Niche Down in 2025?
In today’s crowded market, trying to be everything to everyone is no longer effective. Niching down is more than just a strategy; it’s essential.
Specialising helps your brand stand out, attract the right audience, and grow with purpose. The businesses that will thrive in 2025 are the ones with a clear niche and a defined value proposition.
Ask yourself: What is your niche, and are you truly owning it?
Mental Health Awareness Week (13–19 May)
As we wrapped up the week leading into Mental Health Awareness Week, we’re reminded of how vital mental wellbeing is.
Taking small actions like going for a walk without your phone, checking in on a friend, pausing for a few deep breaths, or simply speaking kindly to yourself can make a real difference.
Mental health matters just as much as physical health. Let’s continue breaking the stigma and making space for honest, supportive conversations.
Networking Highlights: Two Powerful Events
Luke attended two back-to-back networking events this week, both of which offered unique insights and opportunities.
At the F1® Arcade in Birmingham, stepping slightly out of his comfort zone led to meaningful, one-on-one conversations and new professional connections. One important takeaway: building strong relationships takes time and intention, not just surface-level interaction.
Special thanks to Edwin Ladd for capturing a great moment from the evening and it was a pleasure reconnecting with Gavin Dell and Karyl Iles.
Next was The Marketing Meetup, hosted by James Sandbrook. The event focused on the value of authenticity in business. A highlight was the session with Hannah Brady of The Brady Creative, who encouraged everyone to be visible and active on LinkedIn. This simple, consistent practice is often the key to real growth.
We’re already looking forward to the next event.
World Marketing Day
We also celebrated World Marketing Day, a moment to recognise the impact of marketing across industries and communities.
Marketing connects people, drives ideas forward, and brings brands to life. Whether through digital campaigns, strategic planning or creative storytelling, it remains one of the most powerful tools in business.
Today, we honour the marketers, strategists and creators who continue to shape and influence the world around us.
Thanks for catching up with us this week.
We’ll see you in the next recap.
– The Smart Web Design Team
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